Google Ads · PPC · Southampton
PPC agency in Southampton
Google Ads matched to the right page
- Service ad groups
- Matching pages
- Monthly reports
Search, ad and page should say the same thing
If someone searches for one job and lands on your homepage, they often leave. For PPC management in Southampton, we send each search to a page about that service.
Relevance runs from search to page
Google checks how well your ad matches the search, and how well your page matches the ad.
Both affect your Quality Score, and so your position and price.
Grouping keywords by service lets each ad and page stay on topic.
The searcher finds what they wanted, and Google rewards you for it.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Southampton PPC management covers
Service groups
One group of keywords and ads per service.
Matching pages
Each ad sends people to the page that fits.
Area targeting
Ads aimed at people in Eastleigh, Totton, Chandler's Ford, Hedge End and Romsey.
Reporting
Which services bring in enquiries, and at what cost.
A clinic client down the coast
Changes Clinic, an aesthetics clinic in Portsmouth, has been a client since 2019. They hit a record month for laser hair revenue in their first month with us. We work with Southampton businesses from Manchester, by phone and video call.
FAQs
Southampton PPC questions
Free Google Ads audit
Where do your Southampton ads send people?
Send us your account and website. The free audit checks every ad against the page it links to.