Google Ads · PPC · Stockport
Stockport PPC and Google Ads agency
Ads shown only where your customers are
- Search campaigns
- Targeting by town or postcode
- Call and form tracking
Pay for Stockport clicks, not ones from across the city
With PPC you pay for every click. So if you cover Stockport, Cheadle and Bramhall, there's no point paying for clicks from Bolton. We set your ads to show only in the towns and postcodes you work in. Calls and forms can then be tracked, so you can see what each area brings in.
How a Stockport business can beat a bigger spender
The business with the biggest budget doesn't automatically get the top ad. Google scores every ad for how useful it is to the person searching, and that score counts alongside the bid.
So a Stockport firm with a sharp ad and a page about Stockport can win against a national company bidding more. A competitor might bid £6.00 and still lose to your £4.00, if your ad and page score higher.
Local detail helps here. An ad and a page that mention the area someone is searching in tend to be more useful to them. Google scores them that way.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
How we set up Google Ads for a Stockport business
Targeting the areas you cover
SK postcodes, named towns like Cheadle or Marple, or a set distance around your base. You tell us where you work and we set it up.
Searches worth paying for
We choose the searches most likely to lead to a job, and block the ones that waste money, like people after DIY tips.
Ads and pages that match
Ads that mention Stockport and the service, leading to a page that does the same. It helps your ads score higher and gets more people calling.
Tracking and reports
Calls and forms can be traced back to the ad behind them. Each month you see what you spent, what came in and what it cost per enquiry.
One team for your Stockport ads and landing pages
Our PPC and social ads manager runs your Stockport campaigns day to day. When an ad needs a better page, our web developer builds a Stockport landing page for it. We run Stockport campaigns from our Manchester office.
FAQs
Google Ads questions from Stockport businesses
Free Google Ads audit
Want to know what Stockport ads could bring in?
Tell us what you do and the areas you cover. We'll come back with how we'd set up your ads and a free quote to manage them.