Google Ads · PPC · Sussex
PPC agency in Sussex
Google Ads across East and West Sussex
- Town bids
- Search campaigns
- Monthly reports
Some towns are worth more to you
A job near your base usually costs less to do than one an hour away. As your PPC agency in Sussex, we bid more where the work suits you best.
Bidding differently by town
Google knows roughly where each searcher is.
We can raise your bid for towns close to you, and lower it for those further out.
That changes how strongly you compete in each place's auctions.
Your budget then goes furthest where jobs are most worth winning.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Sussex PPC management covers
Location bids
Higher where you want work, lower where you don't.
Town coverage
Ads aimed at people in Crawley, Horsham, Worthing, Eastbourne and Hastings.
Ad testing
New ads tried against old ones each month.
Reporting
Results by town, so you can see where it pays.
One team for your Sussex ads and landing pages
Our PPC and social ads manager runs your Sussex campaigns day to day. When an ad needs a better page, our web developer builds a Sussex landing page for it. We work with Sussex businesses from Manchester, by phone and video call.
FAQs
Sussex PPC questions
Free Google Ads audit
Where in Sussex do you want more work?
Tell us the towns that matter most. We'll show you how we'd set your bids.