Google Ads · PPC · Wigan
Wigan PPC and Google Ads agency
Every town's results, kept separate
- Search campaigns
- Budget split by town
- Call and form tracking
Know which town your enquiries come from
If you work across Wigan, Leigh and the towns in between, one PPC campaign for the whole borough hides what's going on. We can set your ads up town by town. Then you can see where the enquiries come from and put more money where it works.
Winning the top ad without the top bid
The top ad on Google isn't sold to the highest bidder alone. Google also rates how relevant your ad and landing page are to the search.
That rating matters. A business bidding £4.00 can beat one bidding £6.00 if its ad and page are more relevant, and pay less for the click too.
Ads that name the town someone is searching in, leading to a page about that town, are more relevant to that person. That's one reason we set up Wigan and Leigh separately.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
How we set up Google Ads across the Wigan borough
A campaign for each town
Separate campaigns for Wigan, Leigh and any other towns you cover, like Standish or Atherton, so each one can be judged on its own results.
A budget that follows the work
When one town brings in more enquiries for the money, we can move budget towards it.
Ads that name the town
People searching in Leigh see an ad about Leigh, leading to a page about your work there.
A report you can read
Each month you see what every town cost and what it brought in, in calls and forms.
Your Wigan ad account stays yours
Your Google Ads account stays in your name, so you can check your Wigan campaigns at any time. If you ever leave, the Wigan account and its history stay with you. We run Wigan campaigns from our Manchester office.
FAQs
Google Ads questions from Wigan businesses
Free Google Ads audit
Want to see which towns are paying off?
Send us access to your current account, or tell us which towns you cover. We'll show you what we'd change.