Google Ads · PPC · York
PPC agency in York
Google Ads with a budget you can plan
- Budget pacing
- Area targeting
- Monthly reports
Know what you'll spend each month
Google's daily budget can surprise people. For PPC in York, we keep a close eye on spend, so the month ends where you expect.
Why daily spend goes up and down
Some days bring more searches, and more auctions to enter.
Google can spend up to twice your daily budget on a busy day.
Over the month, it keeps total spend within your daily budget times the average days in a month.
We check spend through the month and adjust if the pattern doesn't suit you.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our York PPC agency does
Spend checks
Budget watched through the month as well as at the end.
Area targeting
Ads aimed at people in York, Haxby, Acomb, Selby and Tadcaster.
Keyword control
Searches that bring work, with dead ends blocked.
Reporting
Spend against budget, and what it brought in.
No per-lead fees on your York ads
You pay us a monthly management fee for your York campaigns. Every penny of your York ad spend goes straight to Google. We work with York businesses from Manchester, by phone and video call.
FAQs
York PPC questions
Free Google Ads audit
Is your York ad spend where you expect?
Send us your account. We'll show you how your budget is being spent across the month.