Google Ads · PPC · Kent
PPC agency in Kent
Google Ads across Kent and Medway
- Town targeting
- Keyword control
- Monthly reports
A Kent client is already proof
We run the ads for CJL Car Keys, an auto locksmith in Kent. For PPC management in Kent, we use the same careful approach for your business.
How keyword matching pulls you into auctions
Each keyword has a match type. It tells Google how closely a search must match before you're entered.
Broad settings enter you into many auctions, some only loosely related.
Tighter settings enter fewer auctions, but more of the right ones.
We choose the mix for each service, then check the real searches to keep it honest.
Ad Rank = your bid × your Quality Score
Quality Score is Google's mark out of ten for how useful your ad and your page are to the person searching. It is scored on three things.
- Expected click-through rateHow likely someone is to click your ad, based on how it has performed before.
- Ad relevanceHow closely the wording of the ad matches what was actually searched for.
- Landing page experienceWhether the page they land on is fast, relevant and easy to act on.
| A competitor | You | |
|---|---|---|
| Max bid | £6.00 | £4.00 |
| Quality Score | 4 / 10 | 9 / 10 |
| Ad Rank | 24 | 36 |
| Position | Second | First |
| Actually paid per click | — | £2.68 |
They bid £6.00 and came second. You bid £4.00, ranked first, and paid £2.68 for the click, because your ad and your landing page were better. That gap is the whole job.
Simplified: Google also applies rank thresholds, the context of the search and the expected impact of your ad assets. The mechanic above is the part that decides most auctions.
What our Kent PPC management covers
Town targeting
Ads aimed at people in Maidstone, Canterbury, Ashford, Tunbridge Wells and Medway.
Match types
Set for each service, not left on Google's defaults.
Search term checks
Unwanted searches found and blocked.
Plain reporting
Spend and enquiries, with a cost for each.
CJL Car Keys, Kent
CJL Car Keys started trading online in 2024. We built their site with a page for each make and town, and run their SEO, ads and CRM. We work with Kent businesses from Manchester, by phone and video call.
FAQs
Kent PPC questions
Free Google Ads audit
Are your Kent ads entering the wrong auctions?
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